K4 – Online Marketing (Core Position) – Nigeria Market

Working Hours: 14:00 – 23:00 daily (9 hours plus 1 hour break, adjustable based on match schedules).

Employment Type: Full-time Remote (Must accept remote monitoring).

Leave Policy: 4 days off per month (Strictly NO leave on Friday, Saturday, or Sunday).

Salary: USD 200 (Probation) / USD 250 (Confirmed).

Bonuses: Separate Performance Bonuses available (See Incentive Scheme).

Payment Date: 5th and 20th of each month via USDT

1. Role Overview (The “All-in-One” Engine)

You are the engine of the platform. Your role is a hybrid of Paid & Organic Marketing, Sales, and Community Management. You own the entire user journey:

Hunter: You find new users via Paid Ads and Social Media.

Admin: You bring them into the group and build hype.

Retainer: You ensure they deposit, bet, and keep coming back.

2. Core Responsibilities
3. Social Exposure & Traffic Acquisition (The “Hunter”)

Paid Ads Management: Create, monitor, and optimize paid campaigns (Facebook Ads, Instagram Boosts). You must A/B test creatives to lower the Cost Per Acquisition (CPA).

Guerrilla Marketing: Actively comment on viral posts (Facebook, TikTok, X) with engaging hooks to drive free traffic.

Content Distribution: Post the graphics and videos created by the design team across all channels.

The Funnel: Your primary goal is to move traffic from “Public Social Media” to “Private WhatsApp/Telegram Groups” where conversion happens.

1. Engagement & Community Management (The “Admin”)

Group Hype: Act as the Admin of the WhatsApp group. Post Booking Codes, celebrate wins, and keep the energy high.

Direct Message (DM) Closing: Personally message users who join the group but haven’t registered. Guide them through the process.

1. Post-Registration Maintenance (The “Retainer”)

Deposit/Withdrawal Support: Assist users immediately if they have trouble funding their account.

Reactivation: Identify users who haven’t bet in 3 days and send them a “Comeback Bonus” or a “Sure Game” to get them active again.

Service Awareness: Maintain a helpful, “can-do” attitude.

3. KPI System (Acceptance Required)

Performance Driven: This role is strictly measured by numbers.

Key Metrics:

Ad Performance: Low CPA (Cost Per Acquisition) and High ROAS (Return on Ad Spend).

New Registrations: (Target: See Performance Evaluation System).

Valid Users: Users who deposit >₦2,000.

Deposit Volume: Total cash deposited by your recruits.

4. Hiring Requirements

Ads Manager Experience: Must have experience running Facebook/Instagram Ads and understanding metrics like CPC, CPM, and ROAS.

Platform Mastery: Must be highly familiar with Facebook, TikTok, and X (Twitter) algorithms.

Execution: Strong ability to execute tasks without constant supervision. “Hustle” mindset.

Communication: Excellent written communication to de-escalate angry customers and hype up happy ones.

Flexibility: Must accept shift work or flexible hours (e.g., staying late for a Champions League Final).

5. Performance Evaluation System (Strict Targets)

This defines the minimum results required to keep your job. You must hit EITHER the Registration/Valid User target OR the Deposit Volume target.

1. Probation Targets (Months 1–3)

| Period | Valid Users (Min.)  | OR | Deposit Volume Target |

| :— | :— | :— | :— |

| Month 1 | 50 Valid Users | OR | > ₦150,000 Deposits |

| Month 2 | 75 Valid Users | OR | > ₦300,000 Deposits |

| Month 3 | 100 Valid Users | OR | > ₦500,000 Deposits |

1. Confirmed Staff Targets (Month 4+)

Once confirmed, you must maintain this standard to retain your position.

Deposit Volume: > ₦800,000 / Month

Minimum Valid Users: 120 / Month

1. Elimination Policy (The “Red Line”)

If you fall below these numbers, your contract will be terminated immediately.

Month 1 Fail: < 15 Valid Users OR < ₦80,000 Deposits

Month 2 Fail: < 25 Valid Users OR < ₦150,000 Deposits

Month 3 Fail: < 40 Valid Users OR < ₦250,000 Deposits

Confirmed Staff Demotion: Failing KPIs for 3 consecutive months will revert your status back to Probation (Salary drop to Probation level).

1. Important Definitions

Valid User: A user who registers and makes a First Deposit of more than ₦2,000 & accumulated wage more than ₦6,000

Preferred Background: Experience in Social Marketing, Customer Service, or the Betting Industry is a major plus.